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100% file MacBinary II, inited, Mon May 25 13:51:19 1987, modified Sat Sep 7 17:56:03 1991, creator 'MORE', type 'MORE', 9547 bytes "Business Plan Outline" , at 0x25cb 1095 bytes resource default (weak)
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+--------+-------------------------+-------------------------+--------+--------+
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|00002a10| 6c 75 6e 6b 07 48 65 75 | 66 74 69 65 13 53 74 75 |lunk.Heu|ftie.Stu|
|00002a20| 66 66 49 74 20 44 65 73 | 63 72 69 70 74 69 6f 6e |ffIt Des|cription|
|00002a30| 16 54 65 6c 65 46 69 6e | 64 65 72 20 44 65 73 63 |.TeleFin|der Desc|
|00002a40| 72 69 70 74 69 6f 6e 00 | 00 00 00 00 00 00 00 00 |ription.|........|
|00002a50| 00 00 00 00 00 00 00 00 | 00 00 00 00 00 00 00 00 |........|........|
|00002a60| 00 00 00 00 00 00 00 00 | 00 00 00 00 00 00 00 00 |........|........|
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+--------+-------------------------+-------------------------+--------+--------+